The brief for this project was to create a set of custom illustrations for a software development company’s website. The illustrations were designed to bring personality to the site while helping communicate complex digital and technical concepts in a simple and engaging way.

I worked closely with the existing brand style to develop an illustration system that felt modern, approachable and consistent across the website. I explored different visual ideas and compositions, using simplified shapes, bold colours and playful details to represent the company's services and the technology behind them.

The illustrations were created to work alongside the website's content without overwhelming it, with each piece designed to complement the surrounding layouts and reinforce the message of each section. I also considered how the illustrations could be adapted across different areas of the site while maintaining a cohesive visual language.

The finished illustrations helped give the website a more distinctive visual identity and made the company's technical offering feel more accessible and engaging to potential clients.

Tools used: Illustrator